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Between Marylebone and Bloomsbury, and just north of Soho, peaceful Fitzrovia is ideally placed right in the midst of things. Offering a colourful mixture of cosy pubs, media offices, boutique hotels such as The Sanderson, and the major shopping street of Tottenham Court Road, this district is full of character. From award-winning restaurants such as ROKA on Charlotte Street, to the BT Tower, one of London’s tallest and most famous buildings, Fitzrovia is an extraordinary snapshot of all that Central London has to offer.

Fitzrovia may share a renowned W1 postcode with Mayfair and Marylebone, but due to its perceived edgier bohemian image, property in the area is currently a lot cheaper than its more established neighbours. However, with Crossrail due to arrive at Tottenham Court Road in 2018 and vast regeneration happening in the area including the redevelopment of Centre Point Tower; Fitzrovia is poised to take centre stage within London’s West End.

“There is a huge amount of investment coming into Fitzrovia.” Knight Frank